Rotary of Atlanta West End Plans for the Year Ahead

President Kimberly presided over her first Club Assembly during which she laid out plans for Rotary of Atlanta West End's 2020-2021 year. Kimberly presented a summary from her conversations with Rotarians, and welcomed additional opinions and perspectives. It was clear that members value the club's diversity and want to maintain that as the club grows. She seized on Rotary International's slogan for this year: Rotary Opens Opportunities, and presented a focus for the year as follows:

The Community of West End

  • Continuing to deepen our engagement in Our Beloved Community
  • Reengage with partners from our past
  • Doing a better job of connecting, collaborating, and sharing information with current community partners
  • Embrace new opportunities
  • Increase membership of West End residents, leaders, and business owners
  • Focus Groups – Organizing community talks around what the West End community wants and needs; Schedule in partnership with community partners like  WEND, West End Merchant Collation, PTA, School Leadership
  • Listening, learning, assessing and responding to identified needs, providing a safe space for engagement and difficult conversations


  • M. Agnes Jones Elementary (focus on early learning to improve third grade reading scores)
  • Brown Middle School (focus on girls/young women)
  • Washington High School (expanding our participation in the Interact Club, funding college tours with our District Grant)
  • Looking for ways to assist with remote learning during the pandemic

Arts and Business

  • Economic Development: Work Search Assistance, Strengthening Partnerships, Establishing New Partnerships


  • End Polio Now
  • Multi-generational interaction around fitness
  • Food security
  • Re-engage with Morehouse School of Medicine


  • Transportation
  • Juvenile Justice
  • Housing
  • Safety, Community Policing
  • Voter Accessibility

Public Image

  • Increased visual presence and community outreach
  • Attendance – Engaging Membership in Volunteer and Community Work
  • Create a team of members trained on updating our website who can create content that will be interesting and engaging to prospective members

President Kimberly's goals for the year include:

  • Quarterly service projects that are multi-generational and West End-focused. We will need to be creative to find ways to provide service via technology.
  • At least two social activities.
  • At least two membership recruitment events
  • Two orientations for new members, providing training and onboarding
  • Assigning three seasoned members to serve as "mentors" to every new member
  • Quarterly Rotary History Moments and regular updates from the West End
  • Increased funding for volunteer activities and club causes, with a foundation giving goal of $1500
  • Other ideas: a Rotary book club; cocktail/mocktail fundraisers; adopt a student or classroom; increased participation in District events and training
Posted by Neil Shorthouse
July 31, 2020 2:00pm


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